In this latest edition of CBST Adventures’ article share, we are sharing a recent article from the Harvard Business School discussing culture change. The article follows a case study of Dr. Reddy’s, a 33-year-old global pharmaceutical company.
Dr. Reddy’s CEO, G.V. Prasad, shares his first-hand account of how he brought about culture change in his company through partnering with innovation consultancy IDEO. Through this experience, Dr. Reddy’s learned to change the culture by creating an organic movement rooted in behavior and action and initiated by company executives and leaders.
This article is an absolutely fascinating read and has numerous implications for leadership development and team building. We couldn’t help but share it with the CBST Adventures community and we hope you enjoy it!